YOUR ROOTS ARE SHOWING
International Music Conference & Artist Showcase
A multi-day international music conference connecting artists, industry professionals, media and cultural organisations from Ireland and around the world.
Founded by Charlene Sloan and Brendan McCreanor. Operated through the separately governed nonprofit Your Roots Are Showing CLG
1500+ Delegates - 20+ Countries - 6-8M Verified Media Reach - 500K Instagram Conference Week Impressions
THE PROJECT
YRAS was created to bring artists and decision-makers into the same environment—not simply for showcases, but for discovery, professional development, collaboration and long-term industry relationships.
DISCOVERY TO MAIN STAGE
Artists were discovered through YRAS and went on to appear at Milwaukee Irish Fest, WOMEX, Grand Ole Opry, Grey Fox, La Roche, Tonder, The Kelly Clarkson Show, and Goderich Festival among many others.
BELFAST TO NASHVILLE
Lorraine Nash met Ron Block at YRAS and was subsequently invited to record at his Nashville studio.
COLLABORATION
Dee White made his Irish debut at YRAS and went on to record a single in Dublin with YRAS alumni.
GLOBAL MEDIA
Rissi Palmer recorded Color Me Country live at YRAS for an international Apple Music audience.
“YRAS captures what made the early days of SXSW powerful: artist discovery, independent talent and real connectivity.”
Leslie Fram
Owner, FEMco
Former SVP Music Strategy, CMT
INTERESTED IN BUILDING SOMETHING WITH US?
WHAT HAPPENS WHEN THE RIGHT PEOPLE ARE IN THE ROOM?
